“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”
– Dr Seuss
This quote by Dr Seuss perfectly sums up the journey I’ve had in writing my book, for it has granted me access to places and situations I never thought possible!
To be honest, I sincerely hope that reading it does the same for you. To get you up to speed: I first was inspired to write a book, having completed Daniel Priestley’s Key Person of Influence programme (KPI). The accelerator, which features masterclasses and accountability teams, helps entrepreneurs to become key people in their industry.
The second step of the programme is ‘Publish’ and launching this blog nearly two years ago helped me to accomplish this step. However, over the months of writing this blog, I realised that some of the knowledge I wanted to share was too big to be contained in a few posts. So, I embarked upon my book. And what a journey it has been!
The first ‘wow’ moment came when writing my dedication.
I have long been a fan of the band REM, and indeed of my three ladies: my wife Kate and my daughters Vicky and Madsie. I sought permission to use one of REM’s lyrics in the opening section of my book, a line that perfectly captures the way I feel about my family. It is notoriously difficult to get permission of this kind, so I sent a request to the band’s manager not knowing what response I’d receive. The day after emailing him, the manager replied, explaining that the band were honoured by my request and were happy to let me use their lyrics. I couldn’t believe it! REM, a band who I have known and loved for the entirety of my working life, whose music fills our house, whose lyrics are sung by my wife, my daughters and myself, not only gave me permission to use their words, but they knew who I was! From Athens, GA, they sent me every success for the book. Oh, the places you can go, I thought!
I’ve had the opportunity to work with long-standing friends in London, receive feedback from family in Canada and share business stories from international companies. I am a firm believer that books are keys that unlock doors, knowledge and opportunity. So, it is with delight that I share a sneak peak of my book, Add then Multiply: How Changing the Rules Unlocks Exponential Business Growth, with you.
‘Imagine you could grow your business 10x or more in just three years. As entrepreneurs, we are all about growth, but that kind of growth is out of the ordinary. For many established businesses, organic growth of 20% or 25% a year represents a stretching objective, and as you go through certain stages as a business you hit pain points. Imagine you didn’t have to do that. Imagine there was another way. There is. I’ve done it.’
As you might have guessed, the book is all about growth in business. Targeted at the 245,000 small and medium-sized enterprises in the UK, and their counterparts around the world, it sets out to show that organic is not the only way to grow your business. In fact, there is a far better way. A way that helps you scale your company, take out competitors and reach more customers. A way that’ll give you a seat at the big negotiating table. A way you can achieve this growth quickly. This way is based on a methodology I’ve developed called FACE: Fund, Acquire, Consolidate and Exit. I first shared this idea on our website, and until now only companies I’ve worked with have been able to access the inner-workings of this methodology.
But in the words of George Bernard Shaw: ‘I am of the opinion that my life belongs to the community, and as long as live, it is my privilege to do for it whatever I can.’ In this vein, I have decided to share the model that has been shaped by 30 years of business experience in the hope that it will help your business to achieve growth that you never thought possible.
As the eloquent Dr Seuss explains, books can take you places, and I can honestly say I’d be delighted to share all the things I’ve learnt over the years to help your business dreams become a reality!
Stay tuned for the next post, where we’ll share more of the book…