Add then multiply

You’ve worked hard to build your business, but there are challenges to grow your company beyond a certain size.

Organic growth is hard work. Competitors are driving up the cost of new customer acquisition and stealing existing customers. There must be a better way. There is.

The secret to achieving exponential growth is our FACE methodology – Fund, Acquire, Consolidate, Exit. It’s an advanced strategy for growth and could be the one that unleashes your full potential to achieve your vision of success.

40+

Years in Business

£110M

Funded

28+

M&A transactions completed

Add then Multiply works with entrepreneurs who want to grow exponentially, while maintaining control and ensuring growth is profitable and generates cash.

Our founder, David B Horne is a PWC-trained Chartered Accountant with more than 40 years’ experience in businesses large and small, public and private, around the world. He has raised over £110 million in funding and bought or sold 28 companies.

“Add then Multiply was instrumental in helping me achieve 25x growth in sales and 11x growth in profits in three years.” 
John van Kuffeler, Founder, Huveaux plc

David Horne speaking

We have worked exclusively with entrepreneurial businesses for more than 20 years.

Members of our team have founded or co-founded businesses. We’ve experienced both success and failure. The highs of success are exhilarating. The lows of failure are challenging and character building, and from those lows we learn, grow and come back fighting.

We work with you, as part of your team, not sitting outside telling you what you should do.
“I highly recommend David for his financial knowledge and experience, but above all for his honesty and authenticity. I’ve known David for over 10 years, during which he helped me manage and hold on to the rollercoaster ride that is entrepreneurship.” Bulent Osman, Founder, Staffconnect Group Limited

Giving Back

We also believe in giving back, supporting charities and social causes around the world. Our giving strategy is aligned to two of the UN Sustainable Development Goals:

Giving impacts

Our giving impacts have included:

The FACE methodology

Clients engage us to develop and execute an M&A-led growth strategy, using our FACE Methodology – Fund, Acquire, Consolidate, Exit – which has been developed over the last 20+ years of international business experience and is laid out in David’s award-winning book, Add then Multiply

A Word from our Founder

We work exclusively with entrepreneur-led businesses and small cap public companies which are looking to scale their businesses through raising funding and acquiring other companies. We also support clients with an outsourced finance team, where we can take over your entire finance function or provide fractional CFO, Financial Controller and Bookkeeper services to ensure you have a best-in-class finance department that can scale with your business.

David B Horne, Founder and CEO

What others say about us

“Add then Multiply was an essential advisor to The Centre (of which I was a co-founder), helping with its set-up, ongoing operations and growth prior to sale over its 7 years of independent business. He was astute, constructive and diligent and a pleasure to work with throughout – in short, highly professional. I would highly recommend him.”
Martin Porter, The Centre International Limited

“I worked with David on several fundraising projects and a substantial global acquisition. His FACE methodology is a refreshing take on fundraising, acquisitions, consolidations and exits, and he has a clear focus on bringing awareness and understanding of this to the world of entrepreneurship.”
Delphine Currie, Partner, global law firm

“ATM was instrumental in helping me raise £55 million and acquire 7 companies over a three year period, resulting in 10-fold growth in the business.”
John van Kuffeler, Founder, Huveaux plc

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