Are you reading the right book for the right problem?
Most founders read business books looking for the answer to a specific problem.
- A cash flow crisis.
- A difficult hire.
- A deal that nearly fell apart.
They find something useful, apply it, move on.
What I wanted to write was different.
Not a book for a moment. A book for the whole journey.
And then, when I saw the journey clearly enough, I realised one book was not going to be enough.
What Add Then Multiply is really about
When I started writing Add Then Multiply, I had one question in mind.
Why do some founder-led businesses scale quickly, confidently, and profitably, while others with equally strong products and equally talented founders stall, struggle, and eventually plateau?
The answer was not a single thing. It was a sequence.
Fund the business properly. Acquire strategically. Consolidate with discipline. Exit on your terms.
That is the FACE methodology. And the book walks you through every stage of it: what it looks like in practice, what the common mistakes are, and how to build the financial and operational foundations that make each stage possible.
It is not a book about theory. It is a book about what actually works for founder-led businesses between £1 million and £10 million in revenue.
Whether you are a clinician running multiple sites and wondering whether a second acquisition makes financial sense, a creator-led agency with strong revenue but messy margins, or a technology founder preparing for your first serious investor conversation, the FACE framework was built for the stage you are at right now.
The businesses that break through to £10 million and beyond all made the same shift. They stopped treating finance as a compliance function and started treating it as the engine of strategy.
Add Then Multiply is the playbook for making that shift.
Claim your eBook or physical version here.
The Add Then Multiply book is the complete playbook for founder-led growth: funding, acquisition, consolidation and exit, with real examples from businesses that have done it.
Why one book was not enough
Here is something I did not fully understand until I started working with a wider range of founders.
The FACE methodology works. But it does not work equally for everyone.
Not because the framework is flawed. Because the starting line is not the same.
Female founders and diverse entrepreneurs face a funding landscape that is structurally uneven. The data is not ambiguous. Access to capital, the terms on which it is offered, and the networks through which it flows are not distributed fairly.
A founder who does not know this going in is not naïve. They are simply playing a game where the rules have never been clearly explained.
That is what the Funded Female Founders eBook exists to fix.
It is not a companion piece. It is not a softer version of the same content. It is a direct, practical guide to navigating the specific barriers that female and diverse founders encounter when raising capital: how to identify the right funding sources, how to build the credibility that opens doors, how to walk into a room and own it, and how to protect yourself when the terms on offer are not as fair as they should be.
The two books sit alongside each other because the mission behind both of them is the same: every founder who has built something worth scaling deserves access to the knowledge, the frameworks, and the capital to do it.
Claim your eBook or physical version here.
The Funded Female Founders book is the practical guide for female and diverse founders navigating the funding landscape: what to know, what to ask, and how to raise on your terms.
Why you need to read both
If you are a female or diverse founder, the answer is obvious. Start with Funded Female Founders, then go straight to Add Then Multiply.
One addresses the specific terrain you are navigating. The other gives you the full strategic framework for what comes after.
If you are not, the case for reading both is still strong.
The businesses that scale most effectively are the ones led by founders who understand the whole ecosystem they operate in. That includes understanding why equitable access to capital matters, not as a social issue separate from business, but as a commercial reality that shapes the market you compete in.
The founders we work with who have read both books consistently tell us the same thing: they see the landscape differently afterwards. They make better decisions. They ask better questions. And they build businesses that are more resilient, more fundable, and more valuable.
That is what good books are supposed to do.
Three questions worth sitting with
Before you move on, take thirty seconds with these.
- Do you have a clear, sequenced plan for how your business gets from where it is now to where you want it to be in five years? Not a vision. A plan: funded, structured, and executable.
- If you are raising capital this year or next, do you know what investors in your sector are actually looking for, and whether your business currently delivers it?
- And if someone handed you a roadmap that removed the guesswork from the next phase of your growth, what would be different about the decision you are about to make?
The books exist because those questions deserve real answers.
Both are available as eBooks and in print.
Read one. Read both. Pass them on.
Claim your copy: Add Then Multiply – Business Self Development Winner 2020
Claim your copy: Funded Female Founders – #1 Amazon Best Seller
Enjoy the read.
David B Horne
Founder of Add Then Multiply & Funding Focus
Add Then Multiply is a fractional finance and business scaling consultancy helping founder-led businesses at £1M–£10M+ to Fund, Acquire, Consolidate, and Exit.
