Entrepreneur Revolution by Daniel Priestley
Do you have a small business that wants to think big? Have you got an amazing idea but aren’t quite sure how to implement it? Would you like to make a fortune by doing what you love? If you answered yes to any of these questions, Entrepreneur Revolution by Daniel Priestley is the book for you.
Daniel Priestley believes there has never been a better time to be an entrepreneur. The mentality of the Industrial Revolution (all work and very little play) is out-dated. Why work in a job that allows you no time for travel, exploration or passion when you could make big money pursuing your dreams. You are standing on a mountain of value and Priestley has the key to unlock it.
If this sounds too good to be true, fear not. Priestley is well aware of the hurdles that you will encounter. As a small business in an oversaturated market, it can be hard to stand out, but Entrepreneur Revolution is full of tips on how to overcome this. From finding the ‘entrepreneur sweet spot’ to the capabilities of the ‘global small business’, the book is full of practical advice that has created results time and time again.
Priestley also shares his carefully developed ATM (Ascending Transaction Model). The acronym is not accidental; this system will generate cash. Priestley used this product strategy to build five start-ups, which went from $0-1 million in sales in the first year. Follow the model, and it can do the same for you. Want to know more? Read our highlights below.
Our Favourite Chapter
It’s got to be the challenges section. Early on in the book, Daniel describes the three main parts of the entrepreneur’s brain: the reptile, the monkey, and the empire builder. The reptile brain focuses on survival and constantly scans for danger; the monkey thrives on gossip and daily highs and lows; while the empire builder solves problems and makes a difference in the world. But the empire builder brain can only kick in if the previous two are quieted. The challenges Priestley puts forward will help to achieve this. Without giving away too many spoilers, we’ll share our experience of one of the challenges: carry cash.
David read Entrepreneur Revolution during a difficult time. His wine business was failing and recent projects hadn’t experienced the level of success he had hoped. Money was tight and the idea of carrying around a lot of cash was scary. Trigger the reptile brain. Having read Entrepreneur Revolution, David was aware of this and knew that if he wanted to connect to his empire builder brain, he would need to push through the fear and do it anyway. That same day he withdrew £500 from the ATM. For such a simple thing, it had a huge impact on David’s attitude. No matter what he encountered that day, he’d be able to deal with it. He felt empowered and secure. This feeling allows entrepreneurs to take risks and be brave. It prevents them from acting from a place of fear. They gain confidence and lean in.
Our Main Takeaway from the Book
There has never been a better time to be an entrepreneur. The obstacles that existed in the past can now be overcome; technology allows the best employees to work for your business, no matter where they live. The agility and focus of global small businesses will see them outperform stagnant, larger companies who are unable to keep up. The rewards are there to be taken, and not just in financial terms. Become a part of the Entrepreneur Revolution and you can live your life as ‘free as a bird’. Since David read the book, he’s never looked back.
“I discovered Entrepreneur Revolution 4½ years ago. I was at an away weekend for entrepreneurs and on one of the breaks, we were having a conversation about the books that had changed our lives. One of the guys mentioned Entrepreneur Revolution. I’d never heard of the book or of Daniel but I decided to buy it and I am so glad I did. The book really spoke to me in a way that made logical sense – I just got it. When I reached the end of the book, I came across a note, which offered a free ticket to one of Daniel’s events in return for a review. This led me to his Key Person of Influence (KPI) programme, which changed everything. It really helped me to figure out what my niche was. At that stage in my life, I had a failed wine business, I’d been involved in a few businesses that didn’t live up my expectations, and life was looking difficult. I was almost at the point of abandoning my dream and going back to the corporate world I had left behind. Meeting Dan and completing KPI changed everything for me. It gave me a lot more confidence in what I do, it gave me the ability to look differently at the skillset I have and see how I can apply it. And now here I am today, 4½ years after first reading Entrepreneur Revolution, two years after doing the KPI programme and everything’s going well. It really marked the starting point of an incredible journey.” – David